Global Sports Nutrition Market size was valued at USD 44.34 billion in 2023, which is estimated to be valued at USD 47.09 billion in 2024 and reach USD 76.22 billion by 2031, growing at a CAGR of 7.12% from 2024 to 2031.
In June 2024, dsm-firmenich collaborated with the Team dsm-firmenich PostNL cycling develop the up4 sports nutrition line. These products are designed to optimize gut health, performance, and recovery, advancing sports nutrition to support enhanced athletic performance.
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List of Key Companies in Sports Nutrition Market:
- Glanbia Plc
- PepsiCo Inc
- Post Holdings Inc
- Abbott Laboratories
- Otsuka Pharmaceutical Co. Ltd
- GNC Holdings Inc.
- The Coca-Cola Company
- Nestle SA
- Clif Bar & Company
- MusclePharm Corporation
- Yakult
- Quest Nutrition
- Reckitt Benckiser Group plc
- Hormel Foods Corp.
- Z-Konzept
Key Trends Shaping the Sports Nutrition Market
Personalization in Nutrition
The demand for personalized nutrition solutions is revolutionizing the sports nutrition market. With consumers increasingly seeking tailored products aligned with their specific fitness goals, body composition, and dietary preferences, manufacturers are investing heavily in AI-based tools, genetic testing services, and personalized consultation platforms.
Products designed to meet niche dietary needs—such as vegan, keto-friendly, gluten-free, and allergen-free supplements—are gaining immense traction among consumers. Furthermore, data-driven insights are enabling brands to develop hyper-customized products that resonate with diverse consumer segments.
Segmentation:
By Product Type: (Protein Supplements, Energy Drinks, Energy Bars, and Others): The protein supplements segment accounted for a major share of 40.92% in 2023, primarily due to its adaptability, convenience, ease of use, and high-quality protein content.
By Formulation (Tablets/Capsules, Powder, and Liquid): The powder segment held the largest share of 47.54% in 2023, fueled by its ease of consumption, stable ingredients, and extended shelf life.
By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Fitness Centers): The supermarkets/hypermarkets segment secured a largest share of 37.81% in 2023, attributed to their widespread accessibility, consumer convenience, and the availability of a diverse range of sports nutrition products under one roof.
Challenges and Opportunities
Challenges:
- Regulatory complexities related to claims, labeling, and ingredient approvals.
- Intense competition leading to pricing pressures.
- Increasing consumer scrutiny regarding the authenticity of product claims.
Opportunities:
- Expanding product lines to include solutions for mental wellness and cognitive performance.
- Leveraging sustainability and eco-friendly initiatives to attract environmentally-conscious consumers.
Future Outlook :
The sports nutrition market is poised for sustained growth as consumers increasingly embrace a holistic approach to health and fitness. Moving beyond physical performance, the industry is expanding its scope to address broader aspects of wellness, including mental clarity, immune health, and longevity. Brands that prioritize innovation, transparency, and customer-centricity will be best positioned to thrive in this dynamic landscape.
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