Promotional marketing is a puzzle and publicity and your goods are the main pieces that can help you in solving it. Considering this, you must know how to use this piece for maximum efficiency. A functional promotional product that people can use as much as possible in their routine life works best for business promotion and publicity. The PPAI (Promotional Products Association International) gives the stats every year to emphasize the benefits of promotional products for image building. Following are the top 5 ways in which they benefit a business.

Business growth.

Using functional and customer-relevant items in promotional activity is a crucial part of the overall marketing mix. The available statistics reflect that marketing products help a company to grow 40% revenue in a year. A survey report from a few years back revealed that 85% of people tend to do business with companies whose promotional product they receive. Moreover, such customers also create a referral chain which increases the number of potential customers for a business. It shows that promotional products lead to growth in sales, customer base, and revenue for a business.

Brand recognition. 

Companies invest millions in promotional marketing every year. This is because custom swag are very effective to make the brands known in the target market. The logo on the items when seen in public increases brand awareness among potential customers. If your logo is prominent on the functional items that people use regularly such as mugs on office tables, tote bags in outdoor usage, pens in the meeting rooms, etc. All such promotional items keep your business name and logo in front of your potential customers. Therefore, marketing gurus emphasize that the greater functionality of a promotional item leads to greater visibility of the brand logo, consequently resulting in a higher level of brand recognition.

For effective brand recognition, customize your promotional products with your website and a call-to-action line so your brand and its usage get engraved in your customers’ minds. Use the products like business cards which will be more effective. A person can easily forget or misplace a card but custom swag make a longer impact.

Generates customer loyalty

Promotional giveaways that make people happy, enhance the company’s reputation and goodwill among potential customers. Free stuff that people can use makes them happy. When customers get a useful item as a gift, they form an attachment to the giver. A small gesture becomes a great marketing strategy. The social exchange theory says that when people get something from someone, they reciprocate the favor by returning the favor. The same happens when people get promotional products from a business. They reciprocate by making a loyal relationship with the brand.

Repetitive advertising

Statistics say that a person normally uses a promotional product for two years. In this period, your business receives constant advertisements when every time the product is used and viewed by people. For instance, if a person is wearing a tee-shirt with your logo, he becomes a walking advertisement for your brand. It goes back to the functionality of the product for those who received the promotional item. If they use it, somewhere your business is being advertised. The goal is to turn that ad into a sales opportunity because promotional items give a more favorable opinion of the donor of the promotional products over its competitors.

Cost efficiency

Big companies use millions of dollars on expensive ad campaigns on television, radio, print media, and billboards. Small and medium enterprises do not have the resources or the funds to invest in advertising on these platforms. However, they have the best alternative in the form of promotional marketing through free giveaways. Promotional gifts are equally effective as media marketing yet very cost-effective for companies that do not have an abundance of resources. Moreover, although the impact of media marketing is immediate and strong, promotional materials have long-lasting effects when compared to highly paid advertisements.  

With the above-mentioned benefits of promotional marketing and free giveaways, it is obvious that companies, especially small businesses should make them a part of their marketing strategy. However, they should select smart products that can make maximum impact on the customers and their purchase decisions. There are millions of platforms that sell custom swag and offer attractive discount programs on bulk supplies. Select someone who can also provide you custom services at affordable prices. Carefully select the custom promotional products that are most functional for users. Think that how a pen or a mug with your brand logo can do constant advertising be remaining in front of your potential customers with all its glory.