how to upload video to amazon product page

how to upload video to amazon product page

In the world of Amazon selling, videos can make a big difference. A product video can help customers understand your product better, trust your brand, and feel confident about buying. Many sellers want to know how to upload video to Amazon product page to improve their listings. If you also want to use videos to boost your Amazon sales, this step-by-step guide will help you. At Upscale Valley, we help Amazon sellers create high-quality product videos that get results. We also help sellers understand the full process, from video creation to uploading the video on their product page.

Let’s learn how to upload video to Amazon product page in simple steps.

Why Upload a Video to Amazon Product Page?

Adding a video to your Amazon product page gives your product more power. It helps you:

• Show how your product works
• Build trust with shoppers
• Explain product features in an easy way
• Increase your sales and reduce returns

Customers like videos because they can quickly see what they are buying. Many Amazon sellers who use videos get better results than those who only use pictures.

If you want to grow your Amazon store, learning how to upload video to Amazon product page is very important.

Who Can Upload Videos to Amazon Product Pages?

Before you start, you need to know if you can upload a video. Amazon only allows certain sellers to add videos to product listings.

Here are the sellers who can upload videos:

• Brand Registered Sellers: You must have your brand enrolled in Amazon Brand Registry.
• Vendors and Agencies: Vendors who work directly with Amazon can also upload videos.
• Professional Sellers with Video Access: Some sellers may get video upload access based on their account status.

If you are not Brand Registered, you may not see the option to upload videos. At Upscale Valley, we recommend sellers complete the Amazon Brand Registry to unlock full features like video uploads.

Step-by-Step Guide: How to Upload Video to Amazon Product Page

Let’s go through the full process step-by-step so you can understand how to upload video to Amazon product page easily.

Step 1: Log in to Amazon Seller Central

First, you need to log in to your Amazon Seller Central account. This is the dashboard where you manage your products.

Step 2: Go to Upload & Manage Videos

Once you are logged in:

• From the top menu, go to ‘Inventory’.
• Click on ‘Upload & Manage Videos’ from the drop-down list.

If you do not see this option, check if you have completed Amazon Brand Registry.

Step 3: Upload Your Video

In the video upload section:

• Click the ‘Upload Video’ button.
• Select your video file from your computer.
• Amazon accepts .mp4 and .mov video formats.
• Maximum file size is 500 MB.

Make sure your video is high quality, clear, and meets Amazon’s video rules.

Step 4: Add Video Details

You must enter important information about your video:

• Video Title: Write a simple and clear title that tells what the video is about.
• Video Description: Write a short description to help customers understand what they will see in the video. This step is optional but helpful.
• ASIN (Amazon Standard Identification Number): Choose the product you want to connect with the video by adding its ASIN. You can add the video to one or more ASINs.

At Upscale Valley, we can help you create the right video title and description that match your Amazon product video perfectly.

Step 5: Submit the Video

After filling in all the information, click ‘Submit’.

Amazon will now review your video. Usually, it takes 24 to 72 hours for Amazon to approve the video. If the video follows Amazon’s guidelines, it will soon be visible on your product page.

Step 6: Video Goes Live on Your Product Page

Once Amazon approves your video, it will appear:

• In the image gallery as a video thumbnail
• In the ‘Videos’ section on the product page
• Sometimes in the A+ Content (if added properly)

Now, your customers can watch your video while viewing your product.

Amazon Video Guidelines You Must Follow

When learning how to upload video to Amazon product page, it is very important to follow Amazon’s rules.

Here are some key video guidelines:

• The video should not show star ratings or customer reviews.
• Do not compare your product to competitor brands.
• Avoid making false claims about your product.
• Do not add pricing information, shipping details, or promotions.
• The video must be clear, with good sound and lighting.

At Upscale Valley, we make sure that every Amazon product video we create meets these important guidelines.

Video Requirements

Here are Amazon’s basic video requirements:

• File format: .mp4 or .mov
• Maximum size: 500 MB
• Recommended length: 30 seconds to 2 minutes
• Minimum resolution: 1280 x 720 pixels

We recommend using professional video services, like Upscale Valley, to make sure your video is the right size, format, and quality.

Types of Amazon Product Videos You Can Upload

When you learn how to upload video to Amazon product page, you should also know the types of videos you can use:

• Product Demo Videos: Show the product in use and highlight its features.
• Lifestyle Videos: Show how the product fits into daily life.
• How-to Videos: Teach customers how to use the product step by step.
• Comparison Videos: Compare your product with other items (without showing competitor brands).

At Upscale Valley, we specialize in creating these types of Amazon product videos that help sellers increase their sales.

Why Videos Help Your Amazon Business Grow

When you upload a video to your Amazon product page, you:

• Attract more customers
• Increase time spent on your page
• Reduce product return rates
• Build customer trust
• Improve ad performance if using videos in PPC campaigns

Many sellers who work with Upscale Valley see up to 95% growth in their PPC sales and even 3X increase in revenue after adding Amazon product videos.