how to create images for amazon listing

how to create images for amazon listing

Creating high-quality images for your Amazon product is very important. Images are the first thing customers notice when they visit your listing. If your images are not clear, professional, and informative, buyers may scroll past your product. In this guide, we will explain how to create images for Amazon listing in a simple and effective way. Your product images play a big role in attracting buyers and increasing your sales. Amazon allows up to seven to nine images for a product, depending on the category. These images can include:

• Main image
• Lifestyle images
• Infographic images
• Product features
• Comparison images
• Size and dimension visuals

Images help customers understand the product better and build trust. A well-designed set of images increases the chances of conversion.

Amazon Image Requirements

Before learning how to create images for Amazon listing, you must understand Amazon’s basic image requirements:

1. Main Image Guidelines:

• Product must be on a pure white background (RGB 255, 255, 255).
• Product should cover at least 85% of the image space.
• Only show the product being sold (no props, logos, watermarks, or text).
• Image must be high resolution (at least 1000 pixels on the longest side).

2. Additional Image Guidelines:

• Can include lifestyle photos, infographics, close-up shots, and text.
• Must not be misleading or show unrelated products.
• Should help the customer understand the benefits and features clearly.

Now let’s walk through each step of how to create images for Amazon listing effectively.

Step 1: Understand Your Product and Customer

The first step is to research your product and target audience. Ask yourself:

• What problem does the product solve?
• Who is the customer? (age, gender, interest)
• What kind of lifestyle do they live?
• What features are most important?

This research helps you decide what kind of images will appeal to your target audience. For example, if you are selling a fitness product, your images should show people working out with it in realistic settings.

Step 2: Plan the Image Set

Amazon gives you several image slots. You should plan what each image will show. A common structure could be:

1. Main image – Clean photo on white background
2. Product in use – Lifestyle image showing someone using it
3. Infographic – Show key features with text callouts
4. Comparison image – Compare with similar products
5. Product dimensions – Show size clearly
6. Benefits and highlights – Use graphics to explain value
7. In the box – Show everything the customer receives

At Upscale Valley, we build a visual strategy that tells a complete story. Each image has a purpose.

Step 3: Use Professional Photography

Professional photos are the base of great Amazon images. Here's how to do it:

• Hire a photographer with experience in product photography.
• Use good lighting, preferably in a studio setting.
• Take multiple angles: front, back, top, side, and close-ups.
• Photograph the product in real-life situations to create lifestyle shots.
• Use models if needed (especially for wearables or health products).

You can also send your product to services like Upscale Valley where a creative team handles the full process—from shooting to editing.

Step 4: Create Infographics and Lifestyle Images

Infographics are images that mix photos with text and graphics. They are very helpful in explaining features, instructions, and benefits. To create infographics:

• Use short, clear text
• Highlight 3–5 features per image
• Use icons or visual elements for clarity
• Maintain a clean and branded design

For lifestyle images:

• Show the product in real use
• Choose backgrounds and models that reflect the target audience
• Avoid stock photos if possible

Lifestyle images help the buyer imagine how the product fits into their life. These types of images increase emotional connection and trust.

Step 5: Use Image Editing and Graphic Design

Raw photos need editing to look professional. This includes:

• Color correction
• Removing shadows or reflections
• Sharpening the image
• Cropping to fit Amazon’s size rules

Then, for infographic images, graphic designers can add:

• Icons
• Text overlays
• Borders or highlights
• Comparison charts

At Upscale Valley, we combine expert editing with high-converting layouts that match your product’s style and branding.

Step 6: Optimize for Mobile

Many Amazon customers shop using their phones. Your images should be easy to understand even on small screens.

• Use large fonts in infographics
• Don’t overcrowd images with too much text
• Use zoomable, high-resolution images (1000x1000 pixels or more)

Always test how your images appear on both desktop and mobile screens.

Step 7: Follow Amazon Guidelines

Failing to follow Amazon’s rules can result in suppressed listings or image removal. Always:

• Use white background for main image
• Avoid extra logos, badges, or watermarks
• Make sure images are accurate and not misleading

Upscale Valley ensures every image set complies with Amazon's latest guidelines while maximizing impact.

Step 8: Test and Improve

Once your images are live, monitor your listing performance. You can:

• Check conversion rates
• Use A/B testing tools (like Manage Your Experiments)
• Ask for customer feedback

If a certain image performs better, try using similar styles in your other listings.