Your website isn’t just a digital brochure; it’s your brand’s first impression, lead generator, trust builder, and, for many service providers, the most important part of your business growth strategy.
However, even a visually impressive website can underperform if it no longer accurately reflects who you are, what you offer, or where you're headed. If you’re a coach, consultant, or creative professional in Chicago, or anywhere who’s outgrowing your online presence, this post is for you.
At Twelve & Twenty Eight, we’re a strategy-first website design company Chicago service providers rely on to create sites that are aligned, elevated, and engineered to convert.
Let’s dive into five real signs that your website may be holding you back—and what you can do to fix it.
Your Website Doesn’t Reflect Your Current Brand
Your business has evolved. Maybe you’ve raised your prices, narrowed your niche, changed your services, or honed your message. But if your website is still telling the story from three years ago, or worse, from a DIY stage, it’s out of sync with the business you’ve built.
This disconnect can confuse potential clients or lead them to underestimate the value you deliver.
A great website design company doesn’t just make things pretty—they translate your evolving identity into a visual and strategic online experience that builds trust from the first click.
What to do:
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Conduct a brand audit. Does your current site align with your voice, values, and goals?
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If not, partner with a design studio (like ours) that leads with brand clarity, not just aesthetics.
You Feel Embarrassed to Share Your Website
You’ve probably said something like:
“Just ignore my site, it’s old.”
“It doesn’t reflect where I’m at now.”
“I’ve been meaning to update it.”
That hesitation? That cringe? That’s costing you.
You should feel proud and excited to share your site. It should feel like an extension of your expertise—an invitation into the next level of your brand.
At Twelve & Twenty Eight, we’ve helped countless clients move from self-conscious to self-assured with design that captures their brilliance. We're a website creation company that focuses on connection first, because confidence converts.
What to do:
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List what makes you uncomfortable about your current site (e.g., visuals, language, layout).
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Reimagine what a confident online presence would look like for you.
You’re Not Getting the Right Inquiries
If you’re not receiving inquiries at all—or they’re coming from unaligned clients—it’s often a messaging or design issue.
You might have clear service offerings and a great portfolio, but if your website isn’t guiding visitors through a strategic experience, it’s unlikely they’ll convert. Your site needs to filter and attract the right people while gently guiding them to take action.
An experienced website design company Chicago professionals trust will help you tighten your messaging, structure your content, and create strong calls to action that lead to qualified leads—not confusion.
What to do:
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Ask: Who is my site speaking to—and who is it unintentionally attracting?
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Improve clarity: your offer, who it’s for, and how to take the next step should be obvious within the first 5–7 seconds on any page.
Your Site Isn’t Mobile-Friendly or SEO-Ready
More than half of web traffic comes from mobile devices. If your site isn’t responsive—meaning it doesn’t adapt smoothly to different screen sizes—you’re turning away visitors without realizing it.
And if your site isn’t optimized for search (think: keywords, speed, metadata, headers), you're also losing out on valuable visibility.
At Twelve & Twenty Eight, our responsive website design services ensure that your site works—and wows—on every screen. We build SEO into the foundation, so your site doesn’t just look good but performs in search and helps the right people find you.
What to do:
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Test your website on mobile. Is the navigation easy? Is text readable? Do buttons work?
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Run a basic SEO audit (or let us help you with one) to check load times, structure, and ranking potential.
You Built It Yourself—And It Shows
Let’s be honest: building your own site when you’re starting out makes total sense. It’s scrappy, it’s resourceful, and it gets the job done. But once you’re operating at a higher level—charging more, speaking on stages, building a name for yourself—that same DIY site becomes a liability.
It’s not about design snobbery. It’s about alignment.
Your clients are judging your professionalism, values, and quality of work based on what they see online. If your site doesn’t reflect your high-level offers, it can create friction—or worse, doubt.
If you’ve found yourself searching “web designer near me” hoping for a quick fix, it might be time for a more strategic partner. As a seasoned b2b web design agency, we help service providers show up with the confidence, clarity, and polish their work deserves.
What to do:
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Reflect on how your site supports (or undercuts) your current business goals.
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Consider investing in custom design that mirrors the caliber of your work and clients.
How to Start a Website Redesign That Moves the Needle
You don’t need a bloated 10-month project. You need a focused, intentional process that turns your online presence into an asset.
Here’s what a strategic redesign should include:
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A discovery phase that clarifies your brand, audience, and goals
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Website copy that connects, converts, and reflects your voice
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Responsive design that adapts beautifully across all devices
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SEO foundations that boost visibility and search traffic
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A clean, scalable WordPress website you can manage with ease
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Thoughtful user flow that helps people take action confidently
At Twelve & Twenty Eight, we do all that—and more.
We’re the website design company Chicago coaches and consultants come to when they’re ready to align their online presence with their expertise. Whether you’re looking for WordPress website design services, seeking a website creation company to fully reimagine your site, or want an intentional partner to guide you, we’ve got you.
Let’s Build the Website You and Your Business Deserve
Your website should feel like your best salesperson, your boldest supporter, and the most aligned representation of your brand.
If you’re tired of apologizing for your site, or working around it, it’s time to make the shift.
✨ We create websites that reflect your brilliance
✨ We design with intention, strategy, and connection
✨ We support you beyond launch, because your brand is always growing
Let’s make your next chapter visible, valuable, and unforgettable.
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