Digital marketing is the modern way businesses reach and engage with their target audience online. It includes all marketing efforts that use the internet and electronic devices — such as websites, search engines, social media platforms, emails, and mobile apps — to connect with potential customers. Unlike traditional marketing, digital marketing allows businesses to analyze performance, track user behavior, and make data-driven decisions for better ROI.
Through techniques like SEO (Search Engine Optimization), content marketing, social media marketing, email marketing, and paid advertising (PPC), brands can promote their products and services to the right audience at the right time. The best part is that digital marketing gives small businesses a fair chance to compete with large companies by using smart, budget-friendly strategies.
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