Klaviyo Launches Marketing & Customer AI Agents to Elevate B2C CRM Capabilities

Klaviyo Launches Marketing & Customer AI Agents to Elevate B2C CRM Capabilities

Klaviyo has rolled out its new Marketing Agent and broadly released Customer Agent, positioning itself as the first AI-first B2C CRM by unifying marketing, service, analytics, and data into one platform. Built on the Klaviyo Data Platform (KDP), these agents empower consumer brands to automate campaigns, personalize messaging, and enhance customer engagement.

What the New AI Agents Offer

Marketing Agent: Strategy to Execution in Minutes

With the Marketing Agent, brands can input a URL and receive an entire campaign blueprint complete with flows, forms, content, and personalization logic ready for deployment. Key capabilities include:

• Fast strategy generation

• One-click campaign launch (content, design, deployment)

• On-brand content output, aligned with brand voice and quality standards

• Ongoing creative ideas, with fresh campaign suggestions delivered weekly

Customer Agent: 24/7 Support with AI Context

The Customer Agent serves as an always-on support interface, handling pre- and post-purchase questions across channels (chat, SMS, email). It also:

• Offers personalized product and promotion recommendations

• Automatically escalates complex queries to human agents with full context and conversation history

• Ingests brand storefronts automatically so setup is fast and frictionless

Together, these agents reflect Klaviyo’s vision of an autonomous B2C CRM, where marketing and support are tightly integrated under a shared intelligence layer.

Additional Platform Enhancements

Alongside the agents, Klaviyo announced several other upgrades:

• MCP Server: Enables connections to AI models like ChatGPT and Claude using Model Context Protocol.

• Data Warehouse Import: Sync richer data from Snowflake and BigQuery.

• Image Remixing: Built-in AI image editor.

• Expanded App Marketplace: More prebuilt integrations

• Omnichannel Attribution: Unified reporting across Klaviyo and external channels.

• Personalized Send Time (Beta): Optimize delivery time per individual.

Why This Matters for Consumer-Facing Brands

• Efficiency & scale: Marketing teams can automate campaign creation, freeing time for strategy and optimization.

• Seamless customer experience: Support and marketing operate off a single intelligence layer, reducing friction and improving continuity.

• Faster adoption of AI: By wrapping guardrails, brand consistency, and context into the agents, nontechnical users can safely leverage powerful capabilities.

• Competitive differentiation: In crowded eCommerce and D2C spaces, smarter, faster personalized engagement can be a key differentiator.

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