CTV Advertising: The Ultimate Guide for 2024

Have you ever noticed ads while streaming content on platforms like Apple TV or Roku? That’s a prime example of Connected TV (CTV) advertising. Simply put, CTV ads appear on streaming devices such as smart TVs, Amazon Firestick, and others.

But how does this tie into marketing? In fact, it’s a game-changer.

According to eMarketer, CTV ad spending is expected to surpass $30 billion in 2024, marking a 22.4% increase from $24.6 billion in 2023. This surge represents a growing opportunity to target the right audience with your ads.

This article covers everything you need to know about CTV advertising in 2024.

What is CTV Advertising?
Connected TV advertising refers to digital ads displayed on streaming platforms. These include ads that appear next to TV shows, live streams, or even interactive content. CTV ads can target specific audiences through online video (OLV) and in-stream ads, showing up within online video content across various devices.

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