When potential patients experience a skin concern, their journey typically begins with a search engine. Understanding the psychology behind these searches is crucial for dermatologists looking to connect with new patients. Today’s healthcare consumers are more informed and selective than ever, conducting extensive online research before making an appointment. This digital-first contact represents a critical opportunity for dermatologists to establish trust and authority.
By implementing strategic search engine optimisation (SEO) techniques tailored specifically for dermatology practices, you can increase your visibility, attract qualified leads, and ultimately grow your patient base in an increasingly competitive landscape.
For more: https://medium.com/@clinicgrow....er/whats-happening-w
