Semrush Taps Opollo as First Aussie Partner to Drive AI SEO Evolution

Semrush Taps Opollo as First Aussie Partner to Drive AI SEO Evolution

Semrush taps Opollo as its first Australian partner for Enterprise AI Optimisation (AIO), marking a major milestone in reshaping how businesses in Australia approach digital visibility. With the rise of AI-driven search, where platforms like ChatGPT and Gemini increasingly influence how users discover information online, this collaboration provides Australian businesses with access to cutting-edge SEO strategies that are built for the future.

Why This Partnership Matters

For years, search engine optimization has revolved around keyword rankings, backlinks, and Google algorithm updates. But the digital environment is shifting fast. Generative AI tools are changing how people search, creating answers directly and reducing reliance on traditional click-throughs to websites.

Semrush’s AIO platform was designed specifically to help businesses adapt to this new reality, offering AI-powered insights that map how content can be discovered and consumed across multiple channels. By partnering with Opollo, a Sydney-based growth agency known for data-driven strategies, Semrush gains a trusted local ally to roll out these capabilities to the Australian market.

The Growing Challenge: Falling Traffic & Rising Costs

Steven Morey, founder of Opollo, emphasizes that organic web traffic is already dropping for many businesses. At the same time, Google Ads costs have climbed more than 20%, making paid visibility less affordable and harder to scale. Companies that once relied on organic ranking or steady ad budgets are now feeling the squeeze.

This is where Semrush’s AIO technology comes in. Rather than focusing only on search rankings, it accounts for how AI platforms surface content to users. With Opollo’s guidance, Australian businesses can adjust strategies to capture attention where it now matters most.

What the Partnership Brings to Australian Businesses

The integration of Semrush AIO with Opollo’s expertise delivers several advantages for enterprises navigating a rapidly changing search landscape:

• Future-Proof SEO Strategies – Businesses can adapt to how AI systems generate answers, not just how Google ranks pages. This ensures continued visibility even as consumer behaviour shifts.

• Smarter Ad Spend – With costs rising, AIO helps companies identify where ad dollars are wasted and where organic opportunities exist, balancing budgets more effectively.

• Data-Driven Insights – Opollo’s analytics-driven approach complements Semrush’s AI capabilities, giving businesses a deeper understanding of how customers discover brands across platforms.

• First-Mover Advantage – Companies that adopt AIO early in Australia gain a competitive edge while competitors are still relying on outdated SEO tactics.

Statements from Industry Leaders

Steven Morey summed up the urgency clearly:

“Traffic is down. Ad costs are up. If businesses don’t adapt now, they’ll struggle to remain visible. The future has arrived, so we acted fast.”

Christian Knolder, Senior Account Manager at Semrush Enterprise, added that this partnership is more than symbolic.

“Australian businesses adopting AIO early will enjoy a first-mover advantage, positioning themselves ahead in an AI-driven digital marketplace.”

The Bigger Picture: SEO in an AI-Driven World

This partnership reflects a broader truth: SEO is no longer just about ranking in search results. The future lies in AI-influenced discovery, where answers, summaries, and AI-curated recommendations matter as much, if not more than Google’s blue links.

By tapping Opollo as its first local partner, Semrush is signalling that Australian businesses need to be proactive. Those who embrace AI-powered optimization will be better positioned to thrive, while those who delay risk being left behind as search behaviour continues to evolve.

Conclusion

The partnership between Semrush and Opollo is more than a regional collaboration—it is a blueprint for how businesses worldwide must adapt to the next era of search. With AI transforming how people access information, visibility strategies need to evolve quickly. For Australian enterprises, this collaboration offers the tools, expertise, and foresight to not only survive but thrive in the AI-first era of SEO.

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