New York Life Joins Forces with Workday Wellness to Transform Employer Benefits Administration
New York Life Group Benefit Solutions (NYL GBS) has been named a strategic partner of Workday Wellness, marking a pivotal step toward smarter, AI-powered benefits management for employers. This partnership blends NYL GBS’s deep expertise with Workday’s advanced analytics to simplify benefits administration and deliver real-time insights into employee engagement and preferences.
Turning Benefits Data into Actionable Insights
Workday Wellness equips employers with a comprehensive, real-time view of which benefits programs employees use and value facilitating better-informed decision-making. Through integration with NYL GBS, employers can now dynamically assess the effectiveness of their offerings and adapt them on the fly, reducing administrative friction and enhancing employee satisfaction.
Kristina Welke, VP of Strategy, Solutions & Marketing at NYL GBS, emphasizes the importance of this evolution:
“Benefit solutions should evolve to meet employers’ changing needs, centered on a seamless and integrated end-to-end benefits experience. Our partnership with Workday will enable us to drive efficiency and reduce work for employers through advanced digital integration and real-time data connections.”
Human-Centered Digital Integration
NYL GBS isn’t just offering a plug-and-play tech solution; their Workday Consulting team ensures a smooth onboarding of API integrations, backed by a consultative, human-first approach. This ensures HR teams can rapidly implement and use the platform effectively, shifting more focus to strategy and less on manual tasks.
2025 Accolade Underscores Platform Strength
Workday Wellness garnered recognition as a Top HR Product of 2025 by HR Executive, spotlighting its role in helping organizations analyze benefits impact and adjust offerings proactively in response to employee needs.
Why This Matters
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Smarter adaptability: Employers can reshape benefits in real-time, aligning offerings with employee behavior instead of waiting for annual feedback.
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Reduced administrative load: By integrating platforms, HR teams save time and cut down on manual coordination.
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Enhanced employee experience: Analytics-driven insights help ensure benefits are meaningful and impactful.
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Deeper strategic value: This partnership embodies a shift from static, product-driven benefits to a dynamic, employee-centered delivery model.
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