Automation is no longer a luxury—it’s a necessity. Businesses everywhere are integrating tools to streamline workflows, eliminate manual tasks, and stay agile. For years, Zapier has dominated this space. But in 2025, the field of Zapier competitors is more crowdedand compelling than ever.

One of the biggest deciding factors when choosing between automation tools? Pricing.

Understanding Zapier’s Pricing Model

What Does Zapier Offer?

Before we dive into the competition, let’s quickly recap Zapier’s pricing:

• Free Plan: 100 tasks/month, single-step Zaps

• Starter ($29.99/mo): 750 tasks, multi-step Zaps, filters

• Professional ($73.50/mo): 2,000 tasks, custom logic, webhooks

• Team ($103.50+/mo): Shared workspaces, advanced admin controls

• Company ($698+/mo): Enterprise-level automation, SSO, support

Zapier charges based on the number of tasks your automations run per month and the features you access. As usage grows, so does the cost.

Why Businesses Explore Zapier Competitors

Common Concerns with Zapier’s Pricing

• Steep price jumps between plans

• Limits on functionality in lower-tier plans

• Lack of transparency on cost at scale

• No native AI features without external tools

These issues lead many users to ask: Is there a more cost-effective automation tool with similar power?

Top Zapier Competitors and Their Pricing

Here’s a breakdown of the most popular alternatives and how their pricing stacks up.

1. Make (formerly Integromat)

Overview:

Make is known for its visual interface and deep automation flexibility.

Pricing:

• Free Plan: 1,000 operations/month

• Core ($10.59/mo): 10,000 operations

• Pro ($18.82/mo): 20,000+ operations

• Teams ($34.12/mo): 40,000+ operations

• Enterprise: Custom

Key Differences:

• Offers more operations per dollar than Zapier

• Ideal for complex workflows

• Learning curve can be steep

2. Pabbly Connect

Overview:

A rising favorite, especially among budget-conscious users.

Pricing:

• Lifetime Plan: Starts at $249 (one-time)

• No recurring monthly fee for standard use

Key Differences:

• Massive savings over time

• Unlimited tasks in most plans

• Fewer integrations than Zapier

3. Tray.io

Overview:

Aimed at mid-size and enterprise teams with API-heavy workflows

Pricing:

• Starts at $695/mo

• Custom quotes for enterprise use

Key Differences:

• Comparable to Zapier’s enterprise features

• Very developer-friendly

• High cost of entry

4. Integrately

Overview:

Built to be user-friendly and affordable

Pricing:

• Free Plan: 200 tasks/month

• Starter ($19/mo): 2,000 tasks

• Professional ($39/mo): 10,000 tasks

• Growth ($99/mo): 30,000 tasks

Key Differences:

• Cheaper than Zapier at similar task volumes

• One-click workflow templates

• Limited advanced features

5. n8n (Open Source)

Overview:

Open-source automation with developer focus

Pricing:

• Self-hosted: Free

• Cloud Pro ($20/mo): Hosted version, 5,000 tasks

• Business ($50+/mo): Scales based on execution volume

Key Differences:

• Highly customizable

• Requires technical knowledge

• Great for teams with developer support

6. IFTTT

Overview:

Simple automations, mainly for consumer apps and IoT

Pricing:

• Free Plan: Limited usage

• Pro ($3.33/mo): 20 Applets

• Pro+ ($6.66/mo): Unlimited Applets

Key Differences:

• Super affordable

• Great for personal automation

• Limited business use cases

Feature-to-Cost Analysis: Who Delivers the Most Value?

For Budget-Conscious Users

• Winner: Pabbly Connect

• Pay once, automate forever

• Ideal for small businesses and solopreneurs

For Power Users Needing Flexibility

• Winner: Make

• Best balance of price and workflow depth

• Visual builder is more powerful than Zapier

For Enterprises with High Demands

• Winner: Tray.io

• Scalable, customizable, and enterprise-friendly

• Higher price point, but built for large teams

Commercial Use Cases Where Pricing Makes the Difference

E-commerce Businesses

• Need thousands of tasks for syncing orders, inventory, and CRM data

• Make or Pabbly offers more tasks per dollar

Marketing Agencies

• Automate client reporting, lead handling, and team workflows

• Integrately or Zapier Starter Plan work well at entry level

SaaS Startups

• Need to connect multiple tools like Slack, Notion, and Intercom

• n8n offers great flexibility if developers are available

Hidden Pricing Pitfalls to Watch Out For

• Overage Fees: Some tools charge steeply if you exceed task limits

• Limited Webhooks: Lower-tier plans often restrict custom integrations

• User Seats: Some platforms charge per team member

Always read the fine print—your “affordable plan” could balloon if you scale too fast.

How to Choose the Right Automation Tool (Beyond Pricing)

While pricing is key, here are other factors to consider:

1. Ease of Use

• Zapier and Integrately are ideal for non-tech teams

• Make and n8n require more learning but offer more control

2. Integrations

• Zapier has the widest ecosystem (6,000+ apps)

• Others are growing, but check for the specific tools you use

3. Support and Community

• Zapier has extensive documentation

• Make and Pabbly have active user groups

• n8n has strong GitHub community

4. AI and Next-Gen Features

• Tools like Make are starting to add native AI steps

• Zapier relies on OpenAI integrations instead of building their own AI features

Final Thoughts: Is It Time to Switch from Zapier?

If you're hitting task limits, scaling your team, or simply frustrated with Zapier’s pricing tiers, exploring competitors might be your smartest move this year.

Summary of Top Zapier Competitors:

Conclusion

The landscape of Zapier competitors is more diverse than ever—and that’s good news for your wallet. Whether you’re looking for cheaper automation, more flexibility, or enterprise-grade features, there’s a tool tailored to your needs.

Before committing to a Zapier subscription, take the time to:

• Assess your task volume

• Consider your workflow complexity

• Think about long-term scalability

Remember, automation should save you time and money. Choose the right tool, and you'll accomplish both.