The bird toys industry is witnessing robust evolution, driven by increasing pet bird ownership and rising awareness of avian mental health. Innovations in eco-friendly and interactive bird toys underscore the growing demand, making the bird toys market a focal point for investors and manufacturers aiming to capitalize on this evolving landscape.
Market Size and Overview
The bird toys market size is expected to reach US$ 2.54 Bn by 2032, from US$ 1.50 Bn in 2025, at a CAGR of 7.8% during the forecast period.
Market Segments
The Bird Toys Market is broadly segmented into Product Type, Material Type, and Distribution Channel. Within Product Type, chew toys, foraging toys, and climbing toys are prevalent, with foraging toys emerging as the fastest-growing sub-segment due to growing consumer focus on stimulating bird behavior. Material Type includes wood, plastic, and natural fibers; wooden toys dominate, supported by consumer preference for environmentally sustainable products. Distribution Channel is categorized into offline retail, online retail, and specialty stores, with online retail experiencing the fastest growth, driven by convenience and expanding e-commerce penetration noted globally in 2024-2025.
Market Drivers
One primary Bird Toys Market Driver is the increasing adoption of pet birds globally, coupled with the rising awareness of avian psychological well-being. According to a 2025 survey, over 60% of bird owners consider toy variety essential for their birds’ mental stimulation, directly influencing market revenue growth. Furthermore, government policies encouraging sustainable manufacturing and banning harmful plastic components in toys have accelerated the development and adoption of eco-friendly bird toys, impacting market dynamics positively.
Segment Analysis
Within the product type segment, foraging toys dominate the bird toys market in terms of revenue, accounting for approximately 42% in 2025. This sub-segment’s faster growth trajectory is supported by case studies showing improved bird engagement and lower behavioral issues in birds using foraging toys. Climbing toys, while holding a smaller market revenue share in 2024, are rapidly growing due to increased demand for multi-functional toys that combine exercise and amusement, reflecting evolving market opportunities.
Consumer Behavior Insights
Recent behavioral data reveals a shift towards digital engagement before purchase, with 58% of buyers in 2025 consulting online reviews and interactive demos when selecting bird toys. Pricing sensitivity remains moderate; consumers are willing to pay a premium for customization and sustainability, as highlighted by a 2024 report indicating a 25% increase in sales of eco-friendly wooden toys compared to synthetic options. Additionally, end users are increasingly prioritizing multi-utility toys that promote physical and mental activity, reflecting evolving market trends in avian care.
Key Players
Key market players include Petsmart Inc., Petco Animal Supplies Inc., PetEdge Dealer Services, Paradise Pet Company, and Cardinal Gates, which collectively shape the competitive landscape of the bird toys industry. In 2024 and 2025, Petsmart Inc. launched a line of biodegradable foraging toys, leading to a 12% uplift in quarterly revenues. Petco Animal Supplies expanded manufacturing capacity in North America to meet growing online demand, improving distribution efficiency. PetEdge Dealer Services enhanced its market presence through partnerships with avian welfare organizations, boosting brand credibility and market penetration.
Key Winning Strategies Adopted by Key Players
Among noteworthy strategies, Petsmart Inc.’s 2025 emphasis on sustainable production, including sourcing FSC-certified wood for bird toys, significantly enhanced consumer loyalty and market revenue. Paradise Pet Company’s integration of IoT technology in interactive toys introduced in 2024 drove innovation, offering real-time behavioral tracking to owners, setting new industry standards. Cardinal Gates’ strategic regional entry into emerging markets with cost-effective product lines in 2025 successfully tapped into unexploited consumer bases, accelerating business growth beyond traditional markets.
FAQs on Bird Toys Market
1. Who are the dominant players in the bird toys market?
Leading companies include Petsmart Inc., Petco Animal Supplies Inc., PetEdge Dealer Services, Paradise Pet Company, and Cardinal Gates, which are driving innovation and expanding market reach through product launches and capacity enhancement.
2. What will be the size of the bird toys market in the coming years?
The Bird Toys Market size is projected to grow from USD 1.50 billion in 2025 to USD 2.54 billion by 2032, with an anticipated CAGR of 8.0% during this period, indicating strong market growth.
3. Which end-user segment holds the largest growth opportunity in the bird toys market?
Pet bird owners focusing on avian mental health represent the largest growth opportunity, especially those purchasing foraging and interactive toys aimed at behavioral enrichment.
4. How will market development trends evolve over the next five years?
Key market trends indicate increased adoption of sustainable materials, integration of technology in toys, and a shift towards online retail, reflecting evolving consumer preferences and regulatory environments.
5. What is the nature of the competitive landscape and challenges in the bird toys market?
The landscape is moderately concentrated with key players innovating on sustainability and technology. Challenges include raw material sourcing and balancing cost with eco-friendly product development.
6. What go-to-market strategies are commonly adopted in the bird toys market?
Successful strategies involve launching eco-friendly products, enhancing e-commerce capabilities, and forming partnerships with avian welfare organizations to improve consumer trust and market penetration.
This Bird Toys Market report underscores critical market insights, including the analysis of market segments, market revenue trends, and actionable growth strategies. The detailed market forecast and industry size projections provide valuable information for stakeholders aiming to capitalize on emerging market opportunities.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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