App Store & Play Store Costs: How Much Does It Take to Publish an App?
Learn the real cost of uploading apps on the Apple App Store and Google Play Store — including fees, process, hidden factors, and long-term expenses.

Publishing an app on the Apple App Store or Google Play Store is an essential step to reaching millions of users worldwide, but it comes with specific costs and requirements.

For iOS developers, Apple requires enrolling in the Apple Developer Program at $99 per year (individual or company), while enterprises pay $299 annually for internal-use apps. This fee includes access to distribution tools, TestFlight, and App Store Connect. Importantly, there is no one-time submission fee — only the yearly subscription.

On the Android side, Google charges a one-time $25 registration fee, giving lifetime access to the Play Console and allowing developers to publish unlimited apps. However, both platforms apply a 15–30% commission on in-app purchases and subscriptions.

Beyond registration, the true cost of uploading an app also depends on factors like development complexity, UI/UX design, third-party integrations, QA testing, ongoing updates, and marketing efforts such as ASO. Apps that fail to meet platform guidelines risk rejection, making careful planning essential.

 

Whether you’re targeting iOS, Android, or both, understanding these costs upfront helps you budget effectively, avoid surprises, and ensure a smoother launch.

 

Read More : How Much Does it Cost to Upload an App on the App Store?


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DianApps is a well-known and prestigious global web and mobile app development company. Since its inception in 2017, the company has gradually expanded its wings, gained end-to-end expertise with new technologies, and provided clients with exceptional breakthrough products and services, establishing itself as a leading App development company in the US, Aus, Dubai and other countries. Every client we have served in the past has received continuous support from us because we strive to assist our

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