Mobile app quality assurance is a systematic process that ensures the application’s adherence to predefined quality standards and specifications.
The contrast in retention between top-performing apps and others is significant. According to Quettra, the average app loses over 95% of its new users within the first 90 days. This alarming number underscores why mobile app Quality Assurance (QA) is essential, as it ensures the functionality, usability, and reliability that can prevent such substantial user attrition.
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