What is SEO?

Search engine optimization is a practice of increasing both the quality and quantity of organic traffic to your website. If done well, it can give your business the necessary exposure through nonpaid and relevant search engine results.

While SEO is often implemented keeping the search engine (let’s consider Google) in mind, its true power lies in people. The trick is in understanding what people are searching for, the kind of answers they’re looking for, how they’re searching (the words they use), and the type of content they wish to consume (text, video, or audio). If you can deliver on all these parameters, you’ll be able to connect with your audience.

The Crucial Elements of SEO Marketing

Keywords

Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren't still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective.

Content

Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. Knowing your angle and crafting content that fits is essential.

Off-Page SEO

Off-page SEO involves external optimization practices that happen away from your site rather than on it.

The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.

Local SEO

Local SEO is becoming increasingly important as more and more people use mobile devices for search. These days, 60% of all searches are performed on a mobile device , and nearly half of those searches have local intent.