The women's swimwear market comprises one-piece swimsuits, bikinis, and tankinis that are available in various styles, designs, colors, and sizes to suit women of different physiques. These swimsuits offer comfort and mobility in water along with UV protection. Changing fashion trends have led to the introduction of innovative fabrics and styles in swimwear.
The global women's swimwear market size was valued at US$ 8806.9 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 2.86% from 2023 to 2030.
Key Takeaways
Key players operating in the women's swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Louis Vuitton is one of the leading players known for its luxury swimwear brand Kenzo.
The Women’s Swimwear Market Demand is driven by the growing popularity of water sports and beach activities, as well as changing lifestyle patterns and increased disposable incomes, encouraging consumers to invest in stylish, functional, and premium swimwear.
The women’s swimwear market report outlines how technological advancements have led to the development of innovative fabrics that enhance comfort, fit, and functionality. Key innovations include quick-drying, wrinkle-free, UV protective, and four-way stretch fabrics, with 3D printing technology also being explored for customized swimwear designs.
Market Trends
Growing preference for sustainable and eco-friendly products: Consumers are increasingly opting for swimwear made from recycled plastics, organic cotton, and other environment-friendly fabrics. This trend is boosting the sales of swimwear from brands focused on sustainability.
Emphasis on plus-size collections: Recognizing the growing demand, brands are expanding their size ranges and designing exclusive plus-size collections. This enables women of all body types to find flattering and stylish swimwear options.
Market Opportunities
Emergence of swimwear rental and resale marketplaces: Digital platforms focused on renting or reselling premium and luxury swimwear are gaining popularity. This provides an affordable option to experience different designer pieces.
Scope for personalized swimwear: 3D body scanning and printing technologies allow customization of swimwear as per individual measurements and styling preferences. This opens opportunities for startups offering made-to-measure swimwear.
Impact of COVID-19 on Womens Swimwear Market
The COVID-19 pandemic severely impacted the womens swimwear market. The lockdowns imposed worldwide led to closure of manufacturing facilities and retailers. This disrupted the supply chain and hampered production volumes. With people confined to their homes, demand for swimwear declined sharply as beaches, swimming pools and water parks remained shut.
However, as lockdowns are gradually being lifted, the market is witnessing signs of revival. Manufacturers are resuming operations and catering to pent-up demand.Online retailers played a key role in this phase by offering varied collections and leveraging digitalplatforms to engage customers. The demand is also picking up in regions where travel restrictions are eased and water activities are allowed with safety protocols.
Going forward, the market is expected to regain momentum over the coming years. Manufacturers will focus on developing innovative designs, styles and sustainable fabrics to attract consumers.Emphasis will be given to omni-channel presence, personalization and experience-driven shopping.Adoption of advanced technologies in virtualtry-ons and 3D product visualization can aid consumer engagement in this segment. While near-term outlook remains uncertain due to ongoing pandemic risks, the long-term prospects of this market remain positive.
Geographical Regions with High Market Concentration
Europe accounts for a major share of the global womens swimwear market in terms of value. Countries such as France, Italy, Germany and UK have strong appetite for premium swimwear brands. The presence of top manufacturers like Chanel, Versace and Calzedonia has made Europe a dominant region.
North America follows Europe with USA and Canada generating high demand, especially forstring bikinis and tankinis. The region benefits from hot weather conditions and proximity to beaches across coastal cities. Rising health consciousness and popularity of water sports further propels the market growth.
Fastest Growing Regional Market
Asia Pacific is poised to be the fastest growing regional market for womens swimwear during the forecast period. Countries like China, Japan, India and Indonesia offer immense untapped opportunities. Rising incomes, expanding middle class, growth of tourism industry and advent of modern retail are driving sales across the region. Manufacturers are shifting production bases to Asia owing to availability of low-cost skilled workforce. This will make swimwear more affordable and accessible to a wider consumer segment.
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Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.
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