Many businesses are using live streaming to showcase their brand, products, or services. Because there are some great and significant benefits of using these event live-streaming services. Such as they can provide a wider reach of audience, are cost-effective, great for engagement, flexibility, and more. Live-streaming is not only restricted to only social media platforms, in fact, webcasting is also a type of live-streaming. And there are many webcasting services available that work in the same way as a social media platform. Using these services can be a great idea for producing some high-quality leads that are beneficial for your business. 

In this blog, we will discuss some great ideas on how these live-streaming and webcast services can be used for businesses to generate leads and provide other benefits. 

Host Q&A Sessions Before the Event

Hosting a Q&A session before the event using Facebook live-streaming services or any other platform can be a great idea. Through this, you can engage the audience effectively and after each promotional campaign posts, you can interact with them through the comments. That can also be effective, but with live Q&A you can clear all their doubts effectively. And if you are getting a lot of questions from the audience, then it is great for you because it shows your online presence and boosts engagement. You can utilize the session time to exchange meaningful full discussions and build a connection with the audience. This can effectively help in generating more leads for the event. Plus, through event live-streaming services, it is good to get feedback and suggestions instantly from the potential audience. 

Collaborate and Interview

For a business to generate more potential and qualified leads, use a webcast service to host a session before the event. By collaborating with influencers or hosting interview sessions with industry experts. Because it is a great marketing tactic the audience is more attracted to famous and familiar faces. This can effectively increase your reach, and you can generate more potential and high-quality leads. Apart from promotions, these influencers can also encourage engagement with the audience and make them register for the event. You can even host an interview with industry experts to attract more potential audiences. If you are using Facebook or YouTube live-streaming service to host a session before the event, make it interactive and informative. 

Do Demonstrations

If your business is into making products or services, use a live-streaming or webcasting service for demonstrations. Since most of the audience prefers to watch a live demonstration over a blog post or description. This means there is no better way to promote your brand other than live-streaming. Tell the audience about the product how to use it, or about its features and benefits, and use multi-camera live-streaming to give an enhanced experience. Through this you can keep them interested and lead them to purchase the product, this will increase your revenue effectively. And most of the people love to watch a hand on demo rather than a video or illustration. If you are choosing a webcast service provider, you can ask them to record the whole event so that it can be used for further marketing. 

Host a Contest

Hosting a contest is a great way to generate leads because everyone loves to win and compete. You can offer some great freebies like discount coupons, free tickets, merchandise, or anything that is suitable for you. With this, you can effectively increase your leads and boost attendance for the event. Hosting a contest through live-streaming or webcasting service can only last for a few hours or minutes, so make the urgency to take part in the contest in order to win. Keep the intent of the contest related to your event and keep it short and simple. Another way to attract more participants is to encourage them to like, share, and comment on your social media post in their personal timelines. Choose the winners randomly and when the contents are over you will get more than enough leads that you can nurture through other marketing channels. 

Guide Audience to Your Live Stream

In order to boost attendance to your event, you need to grab the attention of your audience effectively and guide them in order to make them register. To do this effectively, you can send out emails that can carry all the information and also provide the link to the landing page of your event. Don’t add unnecessary information, but only write the unique selling points and come direct to the point. You can also use social media platforms to attract them to your event by using their features like Facebook live-streaming service. 

Conclusion

Hosting an event by using a webcast or event live-streaming service can be a great idea for any business. Since they are cost-effective ways of showcasing an event over the internet, any industry can use them. But that can work to a certain extent and in order to create an impactful event you can choose to opt live stream or webcast service provider. The above-mentioned ideas are the best way to engage the audience and generate some high-quality leads for your business.