Businesses today are utilizing every strategy they can to maximize their reach and enhance discoverability.
Thus, among the various marketing strategies social media marketing has evolved as the strongest tactic.
Why?
Social media marketing has opened the door to a wide base of audience. And LinkedIn is one of the influential social media platforms that is different from the others on the list. LinkedIn stands out from the rest of the social media platforms stating that it has members over 1 billion and 60% of them fall between the 25 to 34 age group as per DemandSage (Source: SocialChamp). Thus, businesses are embedding LinkedIn feeds into their websites for better reach.
You must be thinking about how a job portal can serve as a marketing platform. Well, LinkedIn has evolved from just offering jobs to job seekers and has become a great place to connect with industry leaders and potential clients to take your business to the next level.
Thus, if you are ready to make the best use of LinkedIn marketing for your business then must consider the power of LinkedIn hashtags. To reach millions of audiences on LinkedIn you must have planned your hashtags strategically. However, for that, you need to master the whole concept of LinkedIn hashtags from why to how.
Don’t put too much pressure on yourself because this article is gonna cover everything that you need to know about LinkedIn hashtags. Explore this article properly so that you can make the best use of hashtags in your LinkedIn marketing.
Let’s begin this article.
For Maximum Reach You Should Use LinkedIn Hashtags- Why?
Before anything else let's get to know the “why” that will clear the path to understand “how”.
LinkedIn today comes with a broader scope from providing jobs to connecting businesses with wide audiences for impactful growth. Thus, to expand the reach of your business on LinkedIn the potential of hashtags play a key role. Not only do hashtags maximize reach with increased visibility but they will also help users to discover contents of specific topics. There is more that you need to know about why LinkedIn hashtags are important to use in your brand’s marketing which is discussed below. Let the conversation begin.
1. Categorized the content
Hashtags play an important role in categorizing your content on the LinkedIn platform. Moreover, hashtags play the role of keywords so when anyone searches using a particular keyword on the platform the algorithm of LinkedIn gets the signals to show the content of that particular hashtag. So, it improves the possibility for people in the same industry to find your content.
2. Reach beyond your network
When the audiences from your industry reach your posts their likes on your post will take your content beyond your current LinkedIn networks. So, LinkedIn hashtags open the door for your post to connect your business with professionals beyond your particular industry.
3. Maximize your leadership on LinkedIn
LinkedIn hashtags can present you as the leader of your industry all over the platform. Hashtags are the best way to show the expertise of your business in the industry. So, it builds a good reputation for your business on the LinkedIn platform making people know more about your business.
The Ways You Should Use Hashtags In Your LinkedIn Post- How?
So, now you know the “why” of LinkedIn hashtags it is time to know about the “how”. This means, how LinkedIn hashtags will help your business amplify its reach on the LinkedIn platform. Below are the ways discussed with you for making the best use of LinkedIn hashtags and boosting business reach.
1. Go with the relevant and correct hashtags
LinkedIn hashtags are very powerful, similarly if you can't use them properly then there is no use of their power. The power of LinkedIn hashtags remains in their relevance and correctness. If you use industry-relevant and correct hashtags in your LinkedIn post then that will surely amplify the reach of your brand. To reach the right clients or right industry leader you need to use niche hashtags so that your post researches them easily. You can do dedicated research on your hashtags and then incorporate them into your LinkedIn marketing.
2. No private profile
You must keep your LinkedIn profile public because one reason is that you have a business profile and you need to reach it to your target audience. So, if you keep your LinkedIn profile private even using strong hashtags your LinkedIn content will not reach anyone. Thus, before starting LinkedIn marketing keep your profile public from the profile settings to enjoy the best result.
3. Make a strategic place for your hashtags
Make sure you are strategically placing the hashtag on your LinkedIn post. The algorithm of LinkedIn has nothing to do with the hashtags so if you use good numbers will have no effect. However, using a huge number of hashtags can have an effect on the reach of your post that can divert the path of your post which may reach the wrong audience. For this reason, place the correct hashtags in the correct place throughout the content that just blends with your content. This tactic will boost the visibility of your post on LinkedIn.
4. Maintain a balance for your hashtags
On other social media platforms, you have to use ample and relevant hashtags but it is not the same for LinkedIn fewer hashtags can do the work. Though there is no specific limit on the usage of LinkedIn hashtags, the algorithm of LinkedIn is designed in such a way that it prefers less number yet relevant hashtags. Thus, for LinkedIn, the quality of hashtags matters more than quantity for better reach.
Over To You!
If you are utilizing LinkedIn marketing for your business then you need to work very carefully with LinkedIn hashtags so that they can be made visible to the correct audience and industry giants.
This article tells you how you can use LinkedIn hashtags for better visibility and reach. It's time to make correct use of the above tips and work on your hashtags.
Make sure you are keeping yourself updated by keeping an eye on the latest LinkedIn hashtags and making use of them for better use.
