The latest report by IMARC Group, titled “Protein Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“ offers a comprehensive analysis of the industry, which comprises insights on the protein supplements market growth. The global market size reached US$ 22.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.3 Billion by 2028, exhibiting a growth rate (CAGR) of 7.8% during 2023-2028.
Protein supplements are dietary products developed to increase a person's protein intake. They are typically available as powders, shakes, bars, or capsules. They are produced to provide a convenient and concentrated source of protein, essential for numerous bodily functions, including muscle growth, repair, and health. Proteins comprise amino acids that are building blocks of the body, and it is recommended to obtain protein from whole food sources, including meat, fish, eggs, and legumes. They can be beneficial in certain situations, allowing athletes and individuals with high protein requirements to meet their daily needs more efficiently. Additionally, they are available in various types, such as whey, casein, soy, and plant-based options, making them suitable for various dietary preferences. Consequently, protein supplements are consumed before or after workouts to support muscle recovery and development.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/protein-supplements-market/requestsample
Protein Supplements Market Trends and Drivers:
The market is primarily driven by changing consumer preferences toward healthier lifestyles. As more individuals become conscious of their dietary choices, protein supplements are gaining popularity as a convenient and efficient way to meet their protein requirements. These supplements offer a quick and easy source of high-quality protein, making them attractive to individuals looking to build and maintain muscle, support weight management, or simply lead a healthier life. Moreover, the growing awareness of the importance of protein in diet represents another major growth-inducing factor. Along with this, the increased awareness among consumers led to a broader consumer base, including those looking to improve their general health, recover from illness, or address specific dietary deficiencies, thus propelling the market growth. Furthermore, the increasing product demand among fitness enthusiasts and athletes to enhance their performance and recovery due to the availability of tailored products according to fitness goals and preferences, such as whey protein for muscle building and plant-based options for vegans and vegetarians, thus creating a positive market outlook.
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Breakup by Type:
- Casein
- Whey Protein
- Egg Protein
- Soy Protein
- Others
Breakup by Form:
- Protein Powder
- Protein Bars
- Ready to Drink
- Others
Breakup by Source:
- Animal-Based
- Plant-Based
Breakup by Application:
- Sports Nutrition
- Functional Food
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Direct to Customers (DTC)
- Others
Breakup by Region:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Competitive Landscape with Key Players:
- Abbott Laboratories
- Amway
- Dymatize Enterprises LLC (BellRing Brands)
- Glanbia PLC
- GNC Holdings Inc. (Harbin Pharmaceutical Group)
- Herbalife International of America Inc.
- Iovate Health Sciences Inc.
- Makers Nutrition LLC
- Melaleuca Inc.
- Nestlé S.A
- Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
- Weider Global Nutrition LLC
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