Do you know that about 93% of online experiences begin with a search engine? If you run a digital business, this is crucial information to find ways to drive traffic to your website. Having an effective SEO tactic helps in e-commerce digital marketing.
Optimizing keywords, enhancing user experience and building high-quality backlinks are some SEO tactics you need. If you need help, you need a digital marketing agency that is well-versed in SEO tactics. Get ready to unlock the potential of SEO tactics in your e-commerce business today.
Keyword Research and Optimization
When people search for products or services online, they use keywords. In e-commerce digital marketing, keyword research drives traffic to your online store. You must understand words and phrases that potential clients use. This will help you strategically optimize your website, leading to a high search engine ranking.
Here’s how you do this.
Start by conducting thorough keyword research through numerous online tools. This includes Ahrefs, Google Keyword Planner and Semrush. Ensure that you choose keywords with high search volume in your niche.
Use this keyword naturally in product descriptions, Meta descriptions, and titles. Remember to prioritize long-tail keywords, as they have a higher chance of attracting leads. Regularly analyze how the keywords perform using analytic tools like Google Analytics. This will help refine your keyword strategy and help increase organic traffic and, ultimately, more conversions.
1. Technical SEO
This involves paying attention to the technical aspects of your website. Search engines like Google need to crawl and index your website. This helps in better ranking and increases traffic to your site. You must look into your website speed optimization. Sites that load slowly have a high bounce rate, leading to low ranking on search engine results.
Noting the high number of mobile phone searches, ensure your website is mobile optimized. Ensure the site’s design and functionality will provide visitors with a seamless experience.
Use tools like Google Console to fix crawl errors and ensure your site pages have proper indexing. Crawl issues such as broken links or missing Meta descriptions will rank your site low on search engine results.
2. Schema Markup
These SEO tactics can increase your website’s visibility and increase organic traffic. Schematic markup provides search engines with structured data about your products and services. Therefore it’s easy to display rich snippets in the search results.
Using the schema vocabulary, you can implement the proper schema markup for your site. Please include all the essential details like product name, price, availability and customer reviews as they build on trust. Google’s Structured Data Testing Tool will help test and validate your schema markup.
Collaborating with a PPC agency in Melbourne will increase your online presence by utilizing organic and paid strategies.
3. Link Building
One crucial SEO ranking factor is link building which Google is keen on. Quality links tell Google a site is credible, and backlinks influence your keyword ranking.
These are ways to build links:
- Create internal backlinks
- Issue press releases
- Share content on social media platforms
- Issue whitepapers
- Write guest posts
These are legitimate ways to build quality links, and although they take time, it’s all worth it in the long run. It’s tempting to buy links, but this violates Google guidelines. Similarly, poor-quality links lead to a lower ranking in search engine results and potentially negatively affect your site’s reputation.
4. Website Content
An e-commerce business is not all about images and keywords. Written content also comes in handy as part of your SEO tactics.
Regular posting content improves organic traffic and builds customer trust in your brand. There are several types of website content that you can choose to focus on:
- A glossary page
- Answering FAQs
- Sharing how-to posts
- Video demonstrations
- Q and As
- Webinars
- Testimonials and Launches
It’s crucial to take time to understand your audience to offer them a solution.
This makes it easy to write content that addresses their concerns and offers them products or services to solve these. Closely monitor the content to see which gets the most views and establish a calendar to ensure consistency.
5. On-Page SEO
Optimizing your website content, structure and navigation, you will improve its visibility to search engines and visitors. Interestingly, when Google notes that visitors stay longer on your page, this contributes to ranking higher. It shows that your site offers valuable information, hence their staying longer.
Create categories and subcategories for your products as this makes it easy for a search engine to index your site. Link relevant pages within your site to improve navigation and enhance user experience.
Ensure you optimize your content, including product descriptions, by naturally including keywords. The content should be engaging and educative to visitors.
Technical SEO, schema markup, backlinks and keyword research are some of the SEO tactics that your e-commerce site needs. You can unlock your site’s full potential with Online Path. We are experts in SEO strategies and cutting-edge PPC campaigns and continue to drive success for many online businesses. Let us help you dominate the e-commerce world.
