A mobile marketing agency is a specialized marketing firm that focuses on creating and executing marketing strategies and campaigns tailored specifically for mobile devices, such as smartphones and tablets. With the increasing use of mobile devices for accessing the internet, mobile marketing has become a crucial component of a company's overall marketing strategy. 

Mobile marketing agencies offer a range of services and expertise to help businesses reach their target audience effectively on mobile platforms. Some common services provided by mobile marketing agencies include: 

• Mobile App Marketing: Promoting and advertising mobile applications to increase downloads and user engagement. 
• Mobile Advertising: Creating and managing mobile ad campaigns across various platforms, including social media, in-app ads, and mobile websites. 
• SMS Marketing: Developing and executing text message marketing campaigns to reach customers directly through SMS (Short Message Service). 
• Mobile Website Optimization: Ensuring that a company's website is mobile-friendly and optimized for a seamless user experience on smartphones and tablets.