IMARC Group, a leading market research company, has recently released a report titled “ Hair Serum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 .” The study provides a detailed analysis of the industry, including the global hair serum market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How Big is the Hair Serum Market?

The global hair serum market size reached US$ 1,139 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,827 Million by 2028, exhibiting a growth rate (CAGR) of 8.3% during 2023-2028.

What is Hair Serum?

Hair serums are hair care products in liquid form that are utilized to safeguard and enhance the texture, quality, and luster of the hair. They possess a thick gel-like consistency and are crafted using silicon, ceramides, and various amino acids. The silicon serves as a key ingredient that permeates the scalp, delivering added shine, smoothness, and frizz-free attributes to the hair. Application of the serum extends from the hair roots to the tips. These serums are commonly available in both organic and synthetic variations, characterized by low pH levels that prevent scalp swelling and dryness. Serums facilitate the detangling and smoothing of hair, minimizing frizz and damage, amplifying shine, and shielding the hair against environmental pollutants.They are also widely employed for hair styling and treatment purposes.

What are the Growth Prospects and Trends in the Hair Serum Industry?

The growth of the global hair serum market is primarily fueled by the increasing prevalence of excessive hair loss and hair fall issues among consumers. Furthermore, there is a growing awareness among the public regarding the advantages of using hair serums compared to conventional chemical-based hair care products, contributing to the market's expansion. Hair serums form a protective layer on the hair, shielding it from ultraviolet (UV) rays, dirt, and other pollutants, thus ensuring a cleaner scalp for longer durations. Moreover, product innovations such as the introduction of variants free from parabens, sulfates, and artificial colorants, infused with naturally sourced nut oils, are further driving market growth.Additionally, aggressive promotional strategies employed by manufacturers, including celebrity endorsements on social media platforms, coupled with the ease of purchasing through online retail channels, are supporting market growth. Factors such as increasing consumer spending both power and a growing consciousness among men and women regarding their physical appearance are expected to propel market growth.

Who are the Key Players Operating in the Hair Serum Market?

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Amka Products (Pty) Ltd.
• Avon Products Inc.
• Giovanni Cosmetics Inc.
• Henkel AG & Co. KGaA
• HerStyler
• John Paul Mitchell Systems
• Kao Corporation
• L'Oreal SA
• Mirta de Perales
• The Procter & Gamble Company
• Unilever plc.

What is Included in Market Segmentation?

The report has categorized the market based on nature, product type and distribution channel.

Breakup by Nature:

• Organic
• Conventional

Based on Product Type:

• Hair Treatment Serum
• Hair Styling Serum

Analyzed by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacy and Drug Stores
• Online Stores
• Others

Regional Analysis:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Request For a PDF Sample Report:  https://www.imarcgroup.com/hair-serum-market/requestsample

Key Highlights of The Report:                                                    

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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