IMARC Group, a leading market research company, has recently released a report titled "Frozen Fruits and Vegetables Market Report by Product Type (Frozen Fruits, Frozen Vegetables), Distribution Channel (Business-to-Consumer (B2C), Business-to-Business (B2B)), and Region 2024-2032". The study provides a detailed analysis of the industry, including the frozen fruits and vegetables market trends, size, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global frozen fruits and vegetables market size reached US$ 27.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.4 Billion by 2032, exhibiting a growth rate (CAGR) of 2.3% during 2024-2032.
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Factors Affecting the Growth of the Frozen Fruits and Vegetables Industry:
- Increasing Health Consciousness:
As consumers are becoming more health-conscious, there is an increase in the demand for fruits and vegetables. Frozen fruits and vegetables are perceived as convenient options that retain much of their nutritional value. They are often frozen at peak ripeness, locking in essential vitamins, minerals, and antioxidants. Additionally, frozen produce eliminates the need for preservatives since freezing itself acts as a natural preservative, further enhancing its appeal to health-conscious consumers. With concerns about obesity, chronic diseases, and overall well-being on the rise, individuals are actively seeking healthier food options, and frozen fruits and vegetables fit into this trend. Furthermore, the convenience of having pre-cut, pre-packaged frozen produce readily available encourages consumers to incorporate more fruits and vegetables into their diets, contributing to a healthier lifestyle.
- Convenience and Timesaving:
Frozen fruits and vegetables offer a solution to the time constraints faced by busy individuals and families. Unlike fresh produce, which requires washing, peeling, and chopping, frozen options can be quickly added to meals without the need for extensive preparation. This time-saving aspect is particularly appealing to working professionals, parents, and individuals with hectic schedules who still want to maintain a balanced diet. Additionally, frozen fruits and vegetables have a longer shelf life compared to fresh produce, reducing food waste and the need for frequent grocery shopping trips. The convenience of having a variety of frozen options readily available in the freezer allows consumers to whip up nutritious meals with minimal effort, making them a staple in many households.
- Technological Advancements in Freezing Techniques:
Advancements in freezing technologies have played a significant role in driving the growth of the frozen fruits and vegetables market. Traditional freezing methods often result in loss of texture, flavor, and nutritional content. However, with the development of innovative freezing techniques, such as flash freezing and individually quick frozen (IQF), the quality of frozen produce is improving. These methods involve rapidly freezing fruits and vegetables at extremely low temperatures, which helps preserve their natural texture, taste, and nutrients. As a result, consumers can enjoy frozen fruits and vegetables that closely resemble their fresh counterparts in terms of flavor and nutritional value.
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Frozen Fruits and Vegetables Market Report Segmentation:
By Product Type:
Frozen vegetables represent the largest segment as they are used to prepare a wide variety of dishes and are packed with nutrients.
- Frozen Fruits
- Frozen Vegetables
By Distribution Channel:
Business-to-consumer (B2C) (supermarkets/hypermarkets) accounts for the majority of the market share as it enables consumers to select the appropriate quantities of frozen produce for reasonable prices.
- Business-to-Consumer (B2C)
- Supermarkets/Hypermarkets
- Independent Retailers
- Convenience Stores
- Online
- Others
- Business-to-Business (B2B)
Regional Insights:
Europe's dominance in the frozen fruits and vegetables market is attributed to investment in research leading to the development of effective freezing techniques for retaining maximum nutrients and flavors of fruits and vegetables.
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Frozen Fruits and Vegetables Market Trends:
The growing awareness about environmental sustainability among the masses is offering a favorable market outlook. Frozen produce can contribute to reducing food waste as it has a longer shelf life compared to fresh produce, minimizing the likelihood of spoilage. Additionally, frozen options often undergo less handling and transportation compared to fresh produce, resulting in lower carbon emissions associated with their distribution. Furthermore, frozen fruits and vegetables can be sourced from regions with surplus produce, helping to balance out demand and reduce the environmental impact of food transportation. As consumers prioritize eco-friendly purchasing decisions, the sustainability benefits of frozen produce, such as reduced food waste and lower carbon footprint, are becoming important factors.
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Top Companies Operated in Frozen Fruits and Vegetables Industry:
- Dole Food Company, Inc
- Ardo NV
- HJ Heinz
- Simplot Australia Pty. Ltd
- General Mills
Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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